Despite social media being a powerful force in online marketing, I’ll share a secret with you. The real power is in the email list. When you only build a following on social media, you’re at the mercy of that platform. They regularly make dramatic changes to the algorithms making your posts harder for your customers to see, and they’ve even made accounts disappear with no warning or explanation to the business, meaning you need to start building that following again from scratch.
When you build an email list, however, those contacts are yours. The trick is providing content that is valuable enough that your clients want to sign up for your list. I can help you with that. I can offer advice on best practices, suggestions for subscribing incentives, such as a free e-book or instruction manual, and I can write the content for your newsletter.
Don’t forget, your blog posts are a wonderful incentive to subscribe to your newsletter. Don’t have a business blog yet? I can help you with that.
Writing content for newsletters
Creating an editorial plan
Newsletter formatting and scheduling
Extensive MailChimp experience, quick to learn other platforms
Please contact me to start talking about how we can work together to reach your goals.